01 / RESEARCH
Understand the search
Identify what people need, compare intent and map keywords to the right pages.
LIVE SEO + AEO COURSE IN PAKISTAN
SEO + AEO
BOOTCAMP
Learn what to fix.
Understand why it matters.
Turn SEO concepts into work you can show: a keyword map, optimized pages, a technical audit and a clear SEO strategy. Learn SEO and AI search step by step, with live guidance from Zahra Mohsin.
Beginner friendly · Class recordings · Guided practical work
PKR 12,000 early bird Complete 8-week program · Regular PKR 14,000
MEET YOUR INSTRUCTORLIVE / ONLINE
LEARN WITHZahra Mohsin
24 live classes. Questions welcome.
SEO FOUNDATIONS → AI SEARCHMeet Zahra ↗
FIRST CLASS23 NOVEMBER 2026Monday
LEARNING FORMAT8 WEEKS / 24 CLASSESLive online + recordings
YOUR SCHEDULEMON / WED / FRI7:00–8:00 PM PKT
COMPLETE PROGRAMPKR 12,000Early bird · Regular PKR 14,000
WHY LEARN SEO + AEO?
HELP PEOPLE FIND YOU.
GIVE THEM A USEFUL ANSWER.
Search engine optimization (SEO) helps search engines discover and understand useful pages. Answer engine optimization (AEO) focuses on clear, credible information for AI-assisted answers. Learn both in one practical, live online course in Pakistan.
02 / IMPLEMENT
Improve the website
Connect content, internal links, technical health and local visibility in a practical plan.
03 / MEASURE
Make informed decisions
Use Search Console and analytics to report what changed and decide what to improve next.
LEARN THE SYSTEM.
BUILD THE WORK.
Move from “I know the term” to “I can research the problem, make the improvement and explain the result.”
YOUR PRACTICAL PORTFOLIO
LESSONS INTO
DELIVERABLES.
Finish with a connected set of guided projects you can use to explain your process to a client, employer or your own team.
Keyword research and mapping sheet
Optimized WordPress pages
Content optimization plan
Website technical SEO audit
Local SEO optimization exercise
Search Console performance report
AEO visibility assessment
Final SEO strategy and presentation
COMPLETE 24-LECTURE SYLLABUS
FOUNDATIONS FIRST.
IMPLEMENTATION NEXT.
A clear sequence from your first keyword sheet to your final strategy. Three one-hour live classes each week, with practical work between sessions.
01WEEK 1 / LECTURES 1–3SEO Foundations and Research
+
SEO Foundations and Research
- SEO Fundamentals & How Search Engines Work
- Keyword Research: Tools, Intent & Metrics
- Advanced Keyword Research, Mapping & Competitor Analysis
02WEEK 2 / LECTURES 4–6WordPress and On-Page SEO
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WordPress and On-Page SEO
- WordPress Setup & SEO Plugins
- WordPress SEO Implementation & Website Structure
- On-Page SEO: Titles, Meta Descriptions, Headings, URLs & Internal Linking
03WEEK 3 / LECTURES 7–9Content and Off-Page SEO
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Content and Off-Page SEO
- Content SEO: Blog Optimization, Topical Authority & Content Planning
- Off-Page SEO: Backlink Fundamentals & Quality
- Off-Page SEO: Ethical Link Building & Outreach
04WEEK 4 / LECTURES 10–12Local SEO and Audits
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Local SEO and Audits
- Local SEO: Google Business Profile & Maps
- SEO Audits: Technical, On-Page & Content Issues
- SEO Strategy, KPIs & Monthly Reporting
05WEEK 5 / LECTURES 13–15Technical SEO
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Technical SEO
- Crawling: Robots.txt, Crawl Errors & Architecture
- Indexing: XML Sitemaps, Canonicals & Index Coverage
- Technical SEO: Redirects, Schema, Core Web Vitals & Mobile
06WEEK 6 / LECTURES 16–18Tools and Analytics
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Tools and Analytics
- Google Search Console: Setup, Performance & Troubleshooting
- Google Analytics 4: Organic Traffic & Conversions
- SEO Tools: Screaming Frog, Ahrefs / Semrush & PageSpeed Insights
07WEEK 7 / LECTURES 19–21AEO and AI Search
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AEO and AI Search
- Introduction to AI Search: AI Overviews, AI Mode & Answer Engines
- Answer Engine Optimization: Content Quality, Entities & Citations
- Practical AEO Audit: AI Visibility, Source Tracking & Content Improvements
08WEEK 8 / LECTURES 22–24Advanced Implementation
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Advanced Implementation
- E-commerce SEO: Products, Categories & Structured Data
- Complete SEO Campaign: Roadmap, Prioritization & Execution
- Final Project Presentation, Audit Review & Assessment
YOUR INSTRUCTOR / ZAHRA MOHSINLIVE GUIDANCE / PRACTICAL LEARNING
ASK QUESTIONS.
UNDERSTAND THE WHY.
Zahra Mohsin is an SEO specialist and trainer with 4+ years of experience across on-page SEO, off-page SEO, technical audits, keyword research and WordPress optimization.
Her experience includes SEO training at Hadi E-Learning and SEO management at SolarVion. In this live bootcamp, she helps you connect search fundamentals with practical website work.
Across eight weeks, move from search fundamentals to website optimization, audits, reporting and AI-search assessment. Your final project brings the pieces together into a practical SEO roadmap.
THE LEARNING EXPERIENCE
START WITH CURIOSITY.
SHOW UP TO PRACTISE.
For beginners, students, freelancers and business owners who want a structured introduction to search optimization. Entry-level capability requires completing the work.
Live online + recordings
Join 24 interactive sessions. Catch up with recordings when you miss a class.
Guided assignments + resources
Apply each topic to practical work, ask questions and develop your final project.
A computer + time to practise
Bring a laptop or desktop, reliable internet and basic computer skills. Set aside time between classes.
TRANSPARENT PRICING
ONE PROGRAM.
A CLEAR NEXT STEP.
Build the foundations to take on entry-level SEO tasks with a process: research first, prioritize the work, implement carefully and measure what changes.
FIRST CLASSMonday, 23 November 2026
CLASS DAYSMonday · Wednesday · Friday
CLASS TIME7:00–8:00 PM Pakistan time
HOW ENROLLMENT WORKS
THREE STEPS.
THEN START LEARNING.
01
Verify your details
Select SEO + AEO Bootcamp and enter accurate contact details. Follow the email validation and payment instructions shown at checkout.
02
Complete your payment
Check your selected course and PKR amount. Choose an available payment method and follow the official instructions.
03
Receive confirmation
After payment verification, your enrollment is confirmed. Class access follows batch allocation using your registered contact details.
What is SEO + AEO?+
SEO helps search engines discover, understand and surface useful web pages. AEO focuses on making information clear, trustworthy and useful for answer engines and AI-assisted search. Both depend on sound website and content foundations.
Can I join without marketing experience?+
Yes. We start with the fundamentals. You need basic computer skills, a laptop or desktop, reliable internet and time to practise between classes.
What can I realistically do after eight weeks?+
With completed practical work, you can research and map keywords, optimize pages, identify technical issues, prepare performance reports and present an SEO strategy. Professional expertise develops through continued practice.
What happens if I miss a live class?+
Class recordings are available so you can catch up. Complete the related assignments and bring your questions to the learning community or your next live session.
When are the classes?+
The first class is Monday, 23 November 2026. Classes run Monday, Wednesday and Friday, 7:00–8:00 PM Pakistan time, for eight weeks: 24 live lectures.
Are paid software subscriptions included?+
The fee covers tuition, recordings, guided assignments and learning resources. Premium tool subscriptions, domains and hosting are not listed as included. Ask Catcore Lab about any optional costs before enrolling.
How much does the complete course cost?+
The early-bird fee is PKR 12,000 for all eight weeks; the regular fee is PKR 14,000. Full payment is required. No early-bird deadline has been announced.
What happens after payment?+
Your payment is verified through the existing Catcore Lab payment process. After verification, your enrollment is confirmed; class access is shared using your registered details following batch allocation. Keep your payment reference.
Will I receive a certificate?+
Certification is subject to Catcore Lab completion and assessment requirements. Payment alone does not establish eligibility. Confirm the requirements with the team before enrolling.
Does this guarantee rankings, a job or clients?+
No. Search visibility depends on many factors outside the course. This program builds practical foundations and a portfolio of guided work; employment, clients, income and rankings are not guaranteed.
LEARN THE SKILLS. BUILD THE WORK.